Glasses Direct is a UK-based online eyewear retailer that offers a wide selection of prescription glasses, sunglasses, and contact lenses. The company was founded in 2004 and has become one of the leading online eyewear retailers in the UK. Glasses Direct aims to make buying glasses easy and affordable by offering a range of products at competitive prices and with excellent customer service.
One of the unique features of Glasses Direct is their Home Trial service, which allows customers to try up to four pairs of glasses at home before deciding which one to buy. This service is free of charge and includes free delivery and returns.
Glasses Direct also offers a Virtual Try-On feature on their website, which enables customers to upload a photo of themselves and see how different frames will look on their face. This feature can help customers make more informed decisions about which frames to try on at home.
In addition to their Home Trial and Virtual Try-On services, Glasses Direct offers a variety of lens options, such as anti-reflective coating, blue light blocking, and varifocal lenses. The company also has a range of frames to choose from, including designer brands and affordable options.
Glasses Direct offers free standard delivery on all orders in the UK, as well as a 30-day money-back guarantee. The company also has a customer service team available to assist with any questions or concerns.
Glasses Direct Products
Glasses Direct is an online eyewear retailer that offers a wide range of glasses and sunglasses for men, women, and children. Some of the products offered by Glasses Direct include:
-
Prescription glasses: Glasses Direct offers a variety of prescription glasses, including single-vision, varifocal, and bifocal lenses. Customers can choose from a wide range of frames, including metal, plastic, and rimless styles.
-
Designer glasses: Glasses Direct offers a selection of designer glasses from brands like Ray-Ban, Oakley, and Ted Baker.
-
Sunglasses: Customers can also purchase sunglasses from Glasses Direct, with a range of styles and designs available.
-
Contact lenses: Glasses Direct also offers a variety of contact lenses from top brands like Acuvue and Dailies.
-
Sports glasses: For people who enjoy sports, Glasses Direct offers a range of sports glasses, including wraparound frames and prescription lenses.
-
Blue light blocking glasses: Glasses Direct offers a selection of glasses designed to block blue light, which can be helpful for people who spend a lot of time in front of a computer screen.
-
Kids glasses: Glasses Direct has a selection of glasses designed specifically for children, with a variety of fun and colorful frames available.
Glasses Direct Brands
Glasses Direct offers a wide range of eyewear brands, including both designer and affordable options.
Here are some of the brands that Glasses Direct carries:
In addition to these popular brands, Glasses Direct also has its own range of frames under the brand name, Glasses Direct Collection. These frames are designed and manufactured by Glasses Direct and offer a range of styles, colors, and materials to choose from.
Glasses Direct offers a range of price points for its eyewear, from affordable options to high-end designer brands. The company also has regular promotions and discounts available on their website, making it easier for customers to find quality eyewear at a lower price point.
glasses direct Customer Service
Glasses Direct is committed to providing excellent customer service to its customers. The company has a dedicated customer service team that is available to assist with any questions or concerns that customers may have.
Here are some of the ways that customers can get in touch with Glasses Direct's customer service:
- Live Chat: Customers can use the live chat feature on Glasses Direct's website to chat with a customer service representative in real-time.
- Phone: Glasses Direct's customer service team can be reached by phone at 01793 746601 from Monday to Friday, 9 am to 5:30 pm.
- Email: Customers can email Glasses Direct's customer service team at info@glassesdirect.co.uk.
- Social media: Customers can also contact Glasses Direct through their social media channels, such as Twitter and Facebook.
Glasses Direct also has a comprehensive Help & FAQ section on their website, which provides answers to many common questions and concerns. Additionally, Glasses Direct offers a 30-day money-back guarantee on all orders, so customers can shop with confidence knowing that they can return their purchase if they are not completely satisfied.
Glasses Direct Discounts And Promos
Glasses Direct offers a range of promotions and discounts throughout the year, making it easier for customers to save money on their eyewear.
Here are some of the offers and discounts that Glasses Direct currently has available:
- 50% off your first pair of glasses: New customers can get 50% off their first pair of glasses by using the code "FIRST50" at checkout.
- 2 for 1 glasses: Glasses Direct offers a 2 for 1 promotion on a range of glasses, which allows customers to get two pairs of glasses for the price of one.
- Free home trial: Customers can take advantage of Glasses Direct's free home trial service, which allows them to try on up to four pairs of glasses at home for seven days, free of charge.
- Student discount: Glasses Direct offers a 20% discount for students who verify their student status through Student Beans.
- NHS discount: Glasses Direct offers a 20% discount for NHS staff, which can be applied by using the code "NHS20" at checkout.
- Sale: Glasses Direct also has a sale section on their website, where customers can find discounted glasses and sunglasses.
These offers and discounts are subject to change, so it's a good idea to check Glasses Direct's website or sign up for their email newsletter to stay up to date on the latest promotions and discounts.
How To Apply Your Glasses Direct Discount Code?

If you have a discount code for Glasses Direct, you can apply it during the checkout process. Here's how:
- Add your desired items to your shopping cart.
- Click on the shopping cart icon in the upper right-hand corner of the screen to view your cart.
- Review your items and click the "Checkout" button.
- Fill in your personal and shipping information, and then click "Continue to payment".
- On the payment page, you will see a box that says "Got a promo code?". Enter your code into this box and click "Apply".
- Your discount should be applied to your order total, and you can proceed to complete your purchase by entering your payment information.
Note that some discount codes may have certain restrictions or conditions, such as a minimum purchase amount or a specific expiration date. Be sure to check the terms and conditions of your discount code to ensure that it is valid and applicable to your order.
Glasses Direct Services
Glasses Direct offers the following services:
-
Virtual try-on: Customers can use the virtual try-on feature on the Glasses Direct website to try on glasses virtually before purchasing.
-
Home trial: Customers can choose up to four frames and have them sent to their home to try on for free for seven days. They can then purchase the frames they like and send back the rest.
-
Prescription check: Customers can upload their prescription to the Glasses Direct website, and the company will check it to ensure that it is correct.
-
Lens upgrades: Glasses Direct offers a variety of lens upgrades, including anti-glare, varifocal, and thinner lenses.
-
Repairs and replacements: If a customer's glasses break or are damaged, Glasses Direct offers repairs and replacements.
-
Prescription sunglasses: Glasses Direct also offers prescription sunglasses for customers who need corrective lenses.
-
Free returns: Glasses Direct offers free returns within 90 days of purchase.
Glasses Direct Alternatives
There are several alternatives to Glasses Direct for purchasing glasses and eyewear online. Some of the popular options are:
-
Warby Parker: Warby Parker offers a wide selection of affordable and stylish glasses, including prescription glasses, sunglasses, and contact lenses.
-
Zenni Optical: Zenni Optical offers a large selection of affordable glasses, including prescription glasses, sunglasses, and reading glasses.
-
EyeBuyDirect: EyeBuyDirect offers a wide variety of affordable glasses, including prescription glasses, sunglasses, and blue light glasses.
-
LensCrafters: LensCrafters is a popular eyewear retailer that offers a wide variety of glasses and contact lenses, including designer brands.
-
FramesDirect: FramesDirect offers a large selection of designer glasses and sunglasses at competitive prices.
-
SmartBuyGlasses: SmartBuyGlasses offers a large selection of designer glasses and sunglasses, as well as contact lenses and prescription glasses.
These are just a few of the many online retailers that offer glasses and eyewear. It's important to compare prices, styles, and customer reviews before making a purchase.