Getting more and more traffic on the website is what every website owner thinks of. However, you are competing with about 2 billion websites in the world. So you need to be very careful with your website marketing strategy.
One most important thing you should care about is a mobile-friendly or mobile-first website. Google, being the most popular search engine, should be the target of every owner. And it emphasizes mobile-first designs.
To rank on Google is one of the most effective ways for getting high yet relevant traffic most importantly. Google bots can crawl your content and web design. So be very careful while designing and creating content. Other than that, Google says that your website should be user friendly. About 47.7 percent of users are from mobile. However, desktop still has the higher numbers with 48.4 percent, but these stats will be changed in the near future.
So, once you are done with creating a mobile-first website, follow the below tips in order to increase your website traffic.
- Create Attractive Website Content
We all know that content is the most important aspect of a website. Without attractive content, you cannot get higher traffic.
The content on your website should be niche specified. It is important to identify and analyze your website’s niche. Make sure that all the content revolves around the same niche. It will create a sense of clarity amongst the users and the search engines as well. More importantly, great content can have better chances of referrals having more traffic ultimately. Use visuals and text in a way that your website looks attractive and engaging.
- Use Longtail Trendy Keywords
Keywords play the most important role when you are looking to get more traffic on your web pages. The following points will help you with your keyword strategy.
- Always use niche specific keywords. Make sure that your web page is targeted with a keyword related to your industry.
- Target every single page with one or a maximum of two keywords.
- Use LSI or relevant keywords in the content as well.
- Your target keyword should have a density of 1-2 percent.
- Insert relevant keywords 2 to 4 times in your content depending upon the length of the web page.
- A good web page is 1200+ words long.
- You can use tools like SEMRush or Google Keyword Planner to find trendy keywords with high search volume and low competition.
- Utilize long-tail keywords. About 70 percent of searches consist of 4 or more keywords.
- Focus on adding WH questions in your content as they appear in voice searches, and voice searches are in trend, and it is the future of searches.
- Start Blogging On Your Website
Having blogs on your website is very important. They play a great role in attracting a lot of traffic. Blogs posts of How-To nature or listings can attract a lot of users. Again, your blog posts should be relevant to your website’s niche.
Make attractive headlines and add images and visuals to attract more users to your website. Add share buttons at the end and provide your users to interact with you in a comment section.
- Ask Other To Write On Your Site
Create a ‘Write for Us’ section on your website. It will attract writers to your website. Share details about our website on this page and tell them which type of posts you are looking for. Describe your requirements and keep a good check on all the requests you receive from guest writers.
Guest writers will definitely share their written content on their social media platforms. This will bring new traffic to your website.
- Go For Guest Blogging
Similarly, you should search for guest posting opportunities. It is basically an SEO link building technique. Write for other websites related to your industry. It will provide you with a chance to attract their readers. Contact them using their email and pitch them some article ideas with a bit introduction about the topic.
You can provide them with three to four ideas, giving them a chance to choose a topic or you. Provide them with your article and add your website’s link in the author bio section. Almost all the websites allow a link in the bio section. It will allow people to click on your link and redirect to your website.
- Utilize Social Media
Social media is the biggest platform on the internet where you can connect with different people and share your message.
All you need is to keep your social media accounts updated. Post regularly and insert a link to your website in the content, just like the one below.
You can also conduct live sessions explaining your website in between the engaging sessions. Promote your upcoming events on social media and ask users to buy or create a ticket from your website. This will divert your social media followers to your website.
Similarly, you can post your blogs on LinkedIn and Medium to attract more traffic to your website.
- Make Videos On YouTube
After Google, YouTube is the most popular search engine. And it can give us a clear idea of how much people like videos. So, you should not miss a chance.
Create videos related to your website’s niche. You can simply make behind the scene videos, tutorials and can also conduct live Q/A sessions.
In the description of your videos, share a link to your website and divert the traffic.
- Answer Queries On Quora
Quora is another platform from where you can redirect the traffic to your own website. People often post numerous questions on Quora, answer them and add a link to your website on relevant keywords.
Avoid spamming on Quora as it can create a negative impact on your website amongst the users.
- Be Careful About On-Page SEO
In order to rank on the search engines, you should take supreme care of on-page SEO.
Make sure that you have created internal links to your web pages. All your pages should be internally linked with each other via relevant keywords.
Use proper meta titles and meta descriptions for your pages so that it can increase your chances of being shown on Google in a better way.
According to Crowd Writer, Use the focused keyword in meta title and meta description so that your message is clear and Google can relate it with the search intent of users.
- Advertise Through PPC
Pay-per-click (PPC) is one of the best ways to get high traffic on your website. However, it requires some investment. It is basically a process where you pay Google so that it shows your content on top of the search results based on your targeted keywords.
Use geo-targeting and geotagging to get the most accurate traffic to your website. Also, you can utilize negative keywords so that your pages are not shown on such keywords
There are many more ways to get high traffic on your website. Conducting interviews and posting them to your website. Email marketing and leveraging influencers can also be an option.
You need to focus on the above-mentioned strategies if you want to increase online traffic on your website.
Ideas Courtesy By:
Melissa Calvert is a devoted Lifestyle Counselor at Dissertation Assistance. She is also helping students who ask to write my assignment. Melissa is fond of reading and keeps herself updated with tech and marketing updates.