Hiring an SEO agency is not something that should be taken lightly. This can be a tricky process and it can take some time to find the right team for your business. Not every agency that you reach out to is going to answer you or provide you with the reassurance you need. So, be prepared to spend time sourcing the best SEO agency for your brand.
To help you with this process, we have identified six things you should be asking an SEO agency prior to hiring them. Let’s take a closer look so you can make the right decision.
Details on Their Process
First of all, you need to know how an SEO agency operates. In other words, what is the process they follow when they have a new client? For instance, a lot of experienced and trustworthy agencies are going to do research on keywords and your competitors first. Then, they will move on to analysing the strengths and weaknesses of your own website.
Make sure that you ask the agency for details on their process. Any reputable team will be happy to provide you with these details. In contrast, an agency that does not want to share this information may be using techniques that are risky or not have the experience at all to achieve the results you want.
Background on Their Owner
At an SEO agency, there is going to be a team that helps your business. For instance, this might include some members helping with link building while others work on on-page SEO. But, above this team is going to be the owner. It can be useful to find out about them so that you can gain a better understanding of the SEO agency as a whole.
For example, take Joshua George at ClickSlice. It is obvious that he is passionate about SEO and this is something you want to see from an owner. You can read about him by clicking here. You want the reassurance that the owner of the company you hire wants to help your business and that they are not just all about the money and making a profit.
The Results They Have Achieved
It is great to hear that an SEO agency has been in operation for many years and had hundreds of clients. But, you want to know more about the results they have achieved. After all, this is what it is all about. So, before you hire an agency, ask them about the positive results they have achieved for their clients before. Hopefully, they are going to be able to provide you with some concrete examples and case studies you can read through.
When Deadlines Are
Something important to realise is that you cannot put an exact date of when you are going to move onto the first page of Google. So, you do not want to embarrass yourself by asking an SEO agency this question. But, you do want to enquire about when deadlines are at the company and when you can expect certain data to be available. After all, you want to know that the agency is moving forward with your SEO campaigns and are making some sort of progress.
A Guarantee on Results
It is always worth asking an SEO agency if they offer a guarantee on results. In other words, do they guarantee they can improve your Google rankings within a certain amount of time or your money back? There are two reasons why you want to ask about this. First, it is good business sense and it can protect your investment. In other words, if that SEO agency does not do what they say, you are going to get your money back. But, another reason why you want to ask about this guarantee is that it can show an agency has confidence in their team and what they can achieve.
A Line of Communication
Imagine that you have found an SEO agency you like and you want to hire them. Throughout the campaigns, you wish to be updated on the progress, as well as the results when they come in. So, you need to ask the team in advance how they are going to keep in contact with you. You might prefer for them to call you while others will prefer an email. This is something that you can communicate to them before you hire the team and they can accommodate your needs.