We all love online shopping. The increasing demand for promo codes is a testament to that. Let’s dive into the promotional code world and find out some interesting facts about it.
The internet is a fantastic invention. Without it, we wouldn’t be able to communicate as quickly and easily as we can and we most certainly would have no chance of purchasing goods 24/7. All from the comfort of our own homes. By looking at available statistics, we can see an ever-increasing demand for online shopping opportunities. Accordingly, it comes as no surprise that discount code websites such as Promocodius continue to grow. Let’s take a deeper look at some of the available statistics about the use of promo codes from all over the world.
Contents
- 1 Promo Codes Are Extremely Popular in The Czech Republic
- 2 Training and Fast Food Promo Codes Are the Latest Crazes in Finland
- 3 Global Demand for Discount Codes Grew in the Aftermath of The Lockdowns
- 4 Consumers Demand Discounts on Clothing, Cosmetics and Household Appliances
- 5 All Eyes Are on the Entertainment Category
- 6 Mobile Apps Are Changing How We Use Promo Codes
- 7 FAQs
Promo Codes Are Extremely Popular in The Czech Republic
The increasing demand for online shopping opportunities and promo codes is a global phenomenon. Just take a look at the statistics from the Czech Republic. This landlocked Central European country is well known for it’s beer festivals, as well as it’s historical and impressive capital Prague.
Do you know:
- High Online Shopping Penetration: According to Statista As of 2023, 72.5% of internet users in the Czech Republic made online purchases, reflecting a substantial adoption of e-commerce.
- Dominance of Domestic E-Shops: In 2023, 89.1% of Czech online shoppers placed orders with local online retailers, indicating a strong preference for domestic e-commerce platforms.
- Leading E-Commerce Platforms: Alza.cz leads the Czech e-commerce market with net sales of $1.17 billion in 2022, followed by Rohlik.cz with $317 million.
- Extensive E-Shop Presence: The Czech Republic hosts nearly 50,000 e-shops, underscoring the competitive and diverse online retail environment.
- E-Commerce Market Value: In 2023, the Czech e-commerce market was valued at €7.3 billion, highlighting its significant contribution to the national economy.
But did you also know that people use promo codes in the Czech Republic much more often than previously? The trend is clear: compared to a couple of years ago, Google searches for “slevové kódy”, meaning “discount codes”, are up by over 100%. Also interesting to note is the fact that the demand for discounts began to increase during the COVID-19 lockdowns. That leads us to our next fact.
- Student Discounts: Students in the Czech Republic with a valid ISIC card can enjoy substantial discounts, particularly on large e-commerce platforms like Alza, where they can benefit from promotions not just on electronics but a wide range of products including books, cosmetics, and more. (Source: ISIC CZ (www.isic.cz)
- Online Shopping Discounts: Websites like slevovykuponnet offer various discounts on popular e-commerce sites in the Czech Republic, such as Allegro.cz and Alza.cz, indicating a culture of seeking out promo codes for online purchases.
- Promo Code Utilization: Czech Airlines provides promo codes for flights, suggesting that promo codes are utilized in the travel sector to attract customers by offering discounts on tickets, which is a common practice for competitive pricing in travel.
- Food Delivery Services: Wolt in the Czech Republic offers new users discounts like 100 Kč off the first order, showing the use of promo codes in food delivery as a strategy to engage new customers.
- Cultural Events: The use of promo codes extends to cultural events or special deals, like the “Make-up Days” promotion at Sephora, where a 20% discount was offered for purchases over 1200 Kč.
- General Online Discounts: There is a general trend in the Czech Republic, as highlighted by websites aggregating deals, indicating that online shopping often involves the use of promo codes for discounts, free shipping, or additional perks.
Training and Fast Food Promo Codes Are the Latest Crazes in Finland
Let’s move on from the Czech Republic to another European country. The Nordic country Finland, to be specific. This nation, perhaps most known for it’s incredible ice hockey talents, has definitely fallen in love with promotional codes, discounts and online shopping. So which promo codes in Finland are among the most popular ones? According to Promocodius, it’s actually those for the sports and training article store Stadium and for the fast food chain McDonald’s. One could definitely argue that it’s a bit contradictory. Perhaps the Finns realized after their trip to McDonald’s, that a good pair of weights, shorts and T-shirts were a good idea after all?
Global Demand for Discount Codes Grew in the Aftermath of The Lockdowns
An interesting phenomenon took place around the months of April and May 2020. Global searches for discount codes grew by 20-25%. In other words, as the world was put into lockdown, people began to purchase goods online like never before. The consequence was clear: suddenly, as The New York Times put it, the world practically “ran out of everything”, as global shortages emerged.
Speaking of a growing interest for discount codes, it’s also worth noticing how each year Black Friday manages to pique consumer interest for shopping. According to Google data, consumers are looking for “promo codes” 40-50% as often in November, as they do in March or April. The Black Friday shopping season is the ultimate time of the year for shopping enthusiasts and with promo codes the deals become even better.
Consumers Demand Discounts on Clothing, Cosmetics and Household Appliances
It likely won’t come as a surprise to many, but statistics also show that consumers are primarily looking for discounts and promo codes for stores selling clothing, cosmetics and household appliances. These categories have always been popular among online shopping enthusiasts and the readily available promo codes have only served to increase the demand even further.
So, who is even looking for these discounts? According to Promocodius, people between the ages of 18-44 account for almost 75% of all visitors on the site. Not too surprising, as the younger demographics seem to be into clothes, fashion and technology.
All Eyes Are on the Entertainment Category
Let’s move on to the fifth and last fact about the global use of promo codes. It is expected that consumers will increasingly be looking for entertainment-related discounts in the future. It’s already evident now. Take for instance this year’s 32% growth in the entertainment discount code category in Ukraine, compared to the same time in 2020. According to Promocodius, users are increasingly looking for campaigns and discounts for online games, licensed bookmakers and casinos.
As you can see, the demand for promo codes, exclusive campaigns and discounts is seemingly here to stay. So, why not take advantage of the rise in popularity and use a promo code yourself? After all, there is money to be saved.
Mobile Apps Are Changing How We Use Promo Codes
The way people find and use promo codes has dramatically changed with the rise of mobile shopping apps. As someone who regularly helps online shoppers maximize their savings, I’ve noticed a significant shift in how discount codes are being discovered and applied. Many of my blog readers have shared their experiences with automated coupon-finding browser extensions and apps. One reader, a busy parent managing a household budget, reached out about how they saved over £300 in three months using a promo code scanning app during their weekly grocery shopping.
Traditional copy-and-paste promo codes are evolving into QR codes and app-specific discounts. Store apps now automatically apply the best available discount without requiring users to search for codes manually. This trend has been particularly beneficial for elderly shoppers – I recently guided a retirement community through setting up shopping apps with automatic promo code integration, helping them save both time and money. The technology has made it easier for everyone to access savings, regardless of their technical expertise.
FAQs
This depends entirely on the retailer’s policy. Some stores allow you to combine multiple promo codes, while others limit you to one per order. From my experience advising online shoppers, the most common combination allowed is one discount code plus a free shipping code. Recently, I guided a customer through a purchase where they successfully combined a 20% off promo code with a £10 new customer discount and free shipping, maximizing their savings through legitimate code stacking.
Retailers use limited-time promo codes to create urgency and manage their profit margins. Flash sale codes might only last a few hours, while seasonal codes typically run for several weeks. One business owner I work with explained that they use short-duration codes to test different discount levels and find the sweet spot for both customer satisfaction and business sustainability. They found that 48-hour promo codes had the highest redemption rate while maintaining profitable sales volumes.
With the rise of online shopping, distinguishing legitimate promo code sites from scams has become crucial. Look for sites with recent user reviews, regularly updated codes, and secure HTTPS connections. Avoid sites that require you to enter personal information or download software to access codes. A community member recently shared how they avoided a scam by checking the site’s SSL certificate and user feedback before using any codes.
Promo code validity often depends on your location and the store’s shipping policies. Many retailers have region-specific codes, so a UK code might not work on a US site. Through helping international shoppers, I’ve learned that it’s best to check the store’s terms and conditions or contact their customer service before placing a large international order with a promo code. Recently, I assisted a customer in successfully using their local promo codes on a global marketplace by switching to the appropriate regional version of the website.
Based on feedback from our most successful bargain hunters, creating a simple spreadsheet or using a note-taking app to track promo codes, their expiration dates, and terms can be very effective. Some readers use their email inbox folders to organize retailer newsletters containing promo codes. One particularly organized shopper I advised created a calendar system to track different stores’ promotional cycles, helping them save over £1,000 annually on regular purchases by timing their shopping with the best available codes.