Most Labor Day sales want something from you first the Indie Blue’s wants none of it. The boutique has cut 20% across the sitewide discount.
A $250 Pippa Maxi in natural chiffon now reads $200. The Wendy Dress in peony muslin, $149 down to $119.20. Finn Pants for boys, $58 to $46.40. Indie Swim sits on its own markdown at 30%, so a tankini that shared that $58 price tag comes in lower still, at $40.60.
The catch is quieter than usual. With no code, nothing at checkout tells you the discount landed, and the banner’s small print does say exclusions apply. Those exclusions are visible if you know what to look for, and at least one of them is a print people are actively shopping right now.
Contents
Every Marabella Colour Came Down Except One

The Marabella runs across something like twenty-five colours and fabrics. Natural swiss dot, $128.00 down to $102.40. Mocha tulle, $148.00 to $118.40. White chiffon, $169.00 to $135.20.
Then mocha mist floral. $128.00, with $128.00 crossed out next to it, and no Save badge on the card at all. The women’s version in that print does the same thing at $189.00.
Discounted items carry a Save 20% badge and two different prices. Excluded ones show the same figure twice. It’s the newer prints being held back, mostly, which is the fall drop.
Swim Is 30%
Indie Swim sits on its own markdown, running beside the Labor Day sale rather than inside it. Girls, boys, women and men all under the one heading. That’s $40.60 on a $58 tankini instead of $46.40.

Watch the $200 Line Before You Check Out
Add something small if your bag is hovering near $200 Free US shipping starts over $200, and a 20% markdown means $250 of listed product to get there. The Women’s Pippa Maxi is the clearest case, $250.00 down to exactly $200.00, so it misses the threshold by a cent on its own. Finn Pants at $46.40 sort it out.
Express delivery is at checkout for US orders, and international shipping goes to selected countries.
The Numbers
| Item | Regular | Sale | Rate |
|---|---|---|---|
| Women’s Pippa Maxi, natural chiffon | $250.00 | $200.00 | 20% |
| Women’s Marabella, natural chiffon | $220.00 | $176.00 | 20% |
| Wendy Dress, peony muslin | $149.00 | $119.20 | 20% |
| Finn Pants, desert stripe linen | $58.00 | $46.40 | 20% |
| Girl’s Tankini Set, ash sun | $58.00 | $40.60 | 30% |


