One of the most perplexing of marketing schemes is that of giving away free samples or complete products for free to potential customers. On the one hand, the appeal for the customers is obvious – they get free stuff! On the other hand, how can a business absorb what look to be outright losses in what’s probably an exercise in increasing brand awareness?
With the internet taking over as the first port of call for millions of potential customers, leveraging the freebie without anything by way of human interactions to the point of handing over the free stuff can be seen as very difficult. However, there are ways to utilize this tried-and-trusted marketing method and strong evidence that it works for both parties.
The freebie lives on and is still formidable
To know how desirable freebies can be, you likely only need to recall your last experience of getting something for free and how much you appreciated the gesture. Even though, as a business, your intentions of giving away freebies are clear as day (you’re aiming to boost your business), people can and will still get value and be inclined to return it. You just need to work out what would be valuable as well as cost-effective against the custom you’d expect to be returned.
Freebies don’t literally have to be free items posted to the potential customer without charge, either. In the modern online business space, there are several different ways to adapt to offer freebies. For example, if you run a service online, you could create a way to experience the service without charge or as a trial first. Most customers simply want to be well-informed before making purchases.
This is where free slots can help both players and casinos. A platform with over 16,000 slots and 1,200 reviews, VegasSlotsOnline functions as both a test zone and a directory. A player will most likely be able to find the free version of the slot game here that they want to play elsewhere for real money. Well-informed customers are much happier customers.
Leveraging freebies in the modern world of eCommerce
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In the modern online entertainment and shopping space, customers are very well-informed and go out of their way to become more informed. Research is easy for just about every single customer who generally knows what they’re looking into. Answers are out there for everything, but they’re not always from good or reliable sources. As detailed by ThinkWithGoogle, even small decisions will be researched as much as possible.
By offering a product for free, customers can become informed quickly, easily, and first-hand, removing any doubt created by a lack of information or informative parties that they perhaps don’t hold in high esteem. This same angle can be used in eCommerce. Before buying a product, customers will go out of their way to find reviews. Free samples, however, are not only eye-catching but offer a first-hand look that becomes more valuable than a second-hand review or bit of advice.
Marketing to Millennials – the prime consumer group right now – can be very tricky. This CouponToaster article on Millennial marketing suggests pursuing the ultra-modern method of branded memes. It’s an inventive way to create catchy marketing on social media platforms. Yet, while it is more costly, freebies and discounts remain the big draws. In a poll from 2018, 67 percent of US internet users cited freebies as what they want the most.
Free samples or even a whole product for free in a one-off promotion leads to better-informed customers. These customers are happier and much more likely to become repeat customers because they now know how good the product or service is and it didn’t cost them to get this crucial information. It’s a way of getting off on the very best foot with customers across the internet.
Just like in the case of free slots, the best freebies offer true value and, where possible, the whole real product as a whole. The free box supplied by SimplyCook is a prime example of this. Small testers of longer-lasting products are also very appealing, which is why MyPure deploys them. Of course, discount vouchers do still work very well, but in a different way and with different appeal to freebies.
Giving customers the chance to try full products for free is tried-and-trusted and proven to work for customers and businesses alike.