Digital Marketing

Web Design Mistakes that May Hurt Your Brand Image On Instagram

Web design seems to be a critical parameter for your business profile on Instagram. It is no secret that Instagram has proved beyond doubt that it is a versatile and powerful marketing platform for boosting your organization’s overall online presence and enhancing brand image online. However, generating a responsive, interactive, and intuitive web design is daunting and challenging. Web design necessitates a tremendous amount of dedication and attention to detail. You need to follow the set rules and regulations.

Everyone should learn from the mistakes they make. As such, mistakes are supposed to be good learning experiences. Mistakes can guide you along the right path. You can learn many lessons from your web design mistakes. A website that fails to be responsive, intuitive, and navigable could adversely affect your image on Instagram. 

Instagram Website Designing Mistakes

Website design without considering development and functionality issues could be a huge mistake. If you get this point right, your website will be aesthetically appealing and functional. 

A functional and intuitive website implies that:

  • It can achieve a ranking in search and drive visitors to your site.
  • After launching, you can effortlessly edit, add pages, and manage your website.
  • It facilitates seamless data processing and functionality across diverse platforms.
  • Your site is flexible and mobile-friendly.

Creating Complex Designs

Design is greatly affected by trends, and minimalism is currently in vogue. Even so, there is a more technical reason to avoid more busy designs—most users are tuning in from mobile devices with much smaller screens. Complicated logos and designs don’t tend to be appreciated as much as clear, easily recognizable, distinctive visuals. Many influencers-turned-brand marketers follow this approach and have seen immense success, too. 

A great example is Kylie Jenner, whose cosmetics business operated almost entirely through social media for the longest time and is now worth more than a billion dollars. Their posts tend to be simple yet iconic rather than opting for intricate, complicated designs. Feats of design work are not necessarily the best choice for marketing- the sooner you understand this, the more likely you will succeed in your social marketing campaigns. Web design startups may buy real Instagram likes to boost their follower count because they are newbies on Instagram.

Slow, Bloated Web Pages

A poorly designed website with chock-full pictures and auto-playing videos will likely take a very long time to load completely. It is a very irritating experience for web visitors and is not taken too kindly at all. Despite internet connections getting significantly faster over the last few years, the average loading time for websites is, in fact, also up by a significant margin. 

Making a website that is not optimized for speed and responsiveness across various devices and internet connections is a critical, business-ending mistake. Slow websites are penalized by search engines, and users also tend to bounce off if the page hasn’t loaded at least partially within 3 seconds of their arrival on it. Whether you eliminate unnecessary media elements or hire experts to look into your site’s design and optimization, performance must always be your top priority. The blog UseViral says you can buy IG followers to boost performance, especially on social media. It must be stated that you should buy the followers based on the targeted area. For instance, if you’re in Italy, you may buy Italian followers from UseViral.

Using Wrong Image Resolutions and Sizes

Often you are enticed with the idea of loading your website with a host of eye-catching pictures. However, you need to exercise caution as large media files and pictures could retard the loading speed of your site. You may try to run your website through online tests such as the PageSpeed Insights Test on Google. Do not make the mistake of using images that are too big or that are wrong-sized. According to the Search Engine Journal, if you think the image you have chosen is too big for your website, you may consider compressing it or resizing it before uploading it again.

The perfect size for some of the key design features, such as avatars, headers, etc., seems to differ across diverse social media platforms. In fact, within a single platform, there exist diverse size guidelines for diverse experiences. Moreover, there can be a spectrum of resolution requirements not only for pictures but also for graphics. It would be a grave mistake if you got any of this wrong.

You may realize that this process cannot have a shortcut to success. You must focus on determining the optimal resolutions and sizes for a specific social media platform. You may then consider developing different creative versions to cater to those requirements. 

Conclusion

There could be many more frequently made web design mistakes that could hurt your Instagram following. You should clarify the nature of mistakes and understand the precise buyer persona before taking the ultimate plunge. You should remember that highly intuitive and navigable website designs are the need of the hour. You may indulge in meticulous planning if you wish to create highly intuitive and responsive web designs.              

About author

Articles

Tim Badree is a highly skilled and accomplished SEO content writer and blogger, known for his expertise in creating engaging and optimized online content. With a passion for writing and a deep understanding of search engine optimization (SEO) strategies, Tim has established himself as a go-to professional in the digital marketing industry. Tim's journey as a content writer began several years ago when he recognized the power of words in influencing online visibility and user engagement. Through extensive research and hands-on experience, he mastered the art of crafting captivating content that not only resonates with readers but also ranks well on search engine result pages (SERPs).
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