Instagram Has Changed the Travel Marketing To A Whole New Level

Everyone loves to travel at least once a year. It is more necessary to get short vacations and enjoy them with your family or friends. It helps you leave your worries behind and start with the finest refreshment that your tiresome and boring life needs. How about making those travelling sessions free of cost? It might sound a bit absurd initially, but you will realize its importance once you start with the best Instagram travel blogging. 

Thanks to Instagram, now you can become a travel blogger and get to collaborate with big brands. If you are subject to a good number of followers, there are higher chances from the brands that they will sponsor your travel. In return, you have to promote those companies. So, you are not just fulfilling your dreams of travelling worldwide, but you will do that without sending a single dollar from your pocket!

Instagram Has Changed Travel Marketing:

Currently, the Instagram API is open to all advertisers. They can feature new ad formats like 30-second video ads, carousel ads, and CTA buttons to reach the maximum crowd simultaneously. It is not hard to state that Instagram has changed how the travel market used to perform.

Able to Build Digital Real-time Brochures:

Thanks to Instagram, you can build some real-time digital brochures. For example, Parks and Recreation’s Leslie Knope is not the only one talking about the beauty of national parks. You can always move forward towards the US Department of Interior Account with over 1 million followers, showcasing some of the breathtaking views of this country. 

• With the proper use of Instagram, the USA Interior Department can offer real-time updates from professional photographers stationed nationwide and share them on the world’s most popular social networking sites.
• This is one way to breathe some life into images that are otherwise trapped inside a government brochure or website. In its place, the firm now has a living digital brochure, which is evolving daily.

Importance of Cohesive Feed:

If you want to play the role of travel influencer, then you must note the importance of a cohesive feed. This kind of feed can attract some more followers. Most of the time, every possible travel company quickly aims to acquire new customers. So, the more Instagram followers you have, the higher the number of potential customers will be.

• To stand out in the crowd and attract more followers, you must pay close attention to your Instagram feed and make it as eye-catching as possible. Around 65% of people are visual learners, so you need to grab their attention.
• On the other hand, around 72% of Millennials and next-generation youngsters will share their photos on social media while travelling. So, around 67% of people will claim that the Instagram ability of location is a major factor when selecting an upcoming holiday destination.
• Moreover, around 40% of young travellers get to choose their upcoming holiday destination by checking out how Instagram Worthy that place is.
• So, travel bloggers need to showcase destinations to inspire travellers. 

If you are one such travel blogger who sells digital downloads like filters, getting a promising Instagram feed is one way to show off your items and then encourage followers to try them out as well.

A perfect mix of regional and general hashtags:

You have already decided to buy 10 Instagram followers to grow your account’s popularity, which is a good call. But, if you get to use the proper mix of regional and general hashtags, you can always gain natural followers and likes and don’t need to buy them.

Hashtags are proven to be amazing ways to discover your content. It helps you gain the much-needed following, mainly if you are savvy about the hashtags that you are using. Whenever you are travelling, always think of using multiple hashtags. Those need to focus on three major categories to follow.

1. Opt for the hashtags that will get your content featured on influential accounts. Some of the travel publications like Afar, National Geographic, and more will have branded hashtags. So, use them in your posts to get your content picked up by media outlets.
2. You can even aim for regional hashtags. People always click on such hashtags while looking for places to things to do or eat. So, remember to add those to your hashtag list. Some examples are monikers, names of cities, slogans associated with that place, and more. It helps you to capture targeted audiences well.
3. The third option here is the generalized travel-based hashtags. Some of those options are “ilovetravel,” “instatravel,” “travelwriter,” “tourism” and so much more. These are some of the generalized hashtags that will help your content surface to people interested in general verticals.

Always try to save the favourites on your mobile device so that you can use them as the first comment on the post. Also, remember that adding over 30 hashtags will prevent comments from getting posted. However, content with around 11 or more hashtags will receive the highest engagement.

Always end up with a compelling caption:

Instagram is solely based on pictures. Even though this phrase will ring true on Instagram, captions can always add amazing value to Instagram content if used proficiently.

Following these simple points is important if you want to gain popularity as a travel blogger. Try to add the points as much as possible and change travel market for the betterment.