Picking the perfect exhibition stand involves brainstorming and complete knowledge. Not possible to choose the right exhibition stand without thorough knowledge about different types of exhibition stands. Before investing in any kind of exhibition stand, you should make a list of your needs and requirements.
Make sure that the exhibition display stand can reflect your brand values and convey your brand message to your customers efficiently. The purpose of this article is that, we have discussed various points that will help you to choose the right exhibition display stands that can fulfill your business objectives:
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Rental or Purchase
First of all, decide whether you want to have a trade booth on a rental basis or you want to purchase it. If you are planning to participate in various promotional events one after another, you should consider investing in the rental trade booth. On the other hand, if plan to participate in various exhibitions at a different time and different places, purchasing is the right option.
By purchasing the right exhibition stand, you can plan to participate in enormous trade shows at different times of the year. You should invest in a flexible exhibition stand that can be used in enormous trade shows. The market is flooded with numerous exhibition stand builders, but you should choose the right one that can help you to build that can meet your needs and demands.
Comparing the best options for renting or purchasing an exhibition stand to achieve high ROI:
| Option | Advantages | Disadvantages | Ideal For | Estimated Cost |
|---|---|---|---|---|
| Rental | – Lower upfront cost – Flexibility to change design for each even – No storage or maintenance required | – Limited customization options – May not be as cost-effective for frequent exhibitors – Less control over stand quality and materials | – Infrequent exhibitors<br>- Businesses with limited budget – Testing new market or event | $5,000 – $20,000 per event |
| Purchase (Custom) | – Full customization to match brand identity – High-quality materials and construction – Can be reused for multiple events – More cost-effective in the long run for frequent exhibitors | – Higher upfront cost – Requires storage and maintenance – May need updates or refreshes over time | – Frequent exhibitors (3+ events per year) – Businesses with a strong brand identity – Long-term investment in exhibition marketing | $20,000 – $100,000+ (one-time cost) |
| Purchase (Modular) | – Flexibility to reconfigure and adapt to different event spaces – Can be easily updated with new graphics or elements – More cost-effective than fully custom stands – Easier to store and transport | – Less customization compared to fully custom stands – May not be as unique or impactful as custom designs – Higher upfront cost compared to rental | – Businesses attending various event sizes and layouts – Frequent exhibitors looking for a balance of customization and affordability – Businesses planning to update their stand design periodically | $10,000 – $50,000 (one-time cost) |
Beware Of Your Budget & Working Capital
You should calculate your budget in advance so that you do not face any problem related to money. Most exhibitors just consider the initial cost of the exhibition stand and they forge to consider the long-term expenses of the trade booth. For instance, you should consider the total cost of using the exhibition for use in five different shows organized at different times and different places.
Thus, you should invest in that kind of trade booth that needs the least cost for maintenance, transportation, storage, and installation. Some exhibition stands are initially cost-efficient, but they are costly in the long run. One-off custom exhibition stands are very costly, but they can help you to get a good return on investment. On the other hand, modular exhibition stands can be used again and again. Thus, they are cost-efficient in the longer run.
Hire The Reputable Booth Contractors
When it comes to building an exhibition stand that can meet your needs and demands, you should take the help of the reputable booth contractors. You should make a list of booth contractors in your area and hire the one who can build the best booth in an affordable range. Once you have selected the right exhibition stand contractor, you should clearly express your needs and demands.
Do not forget to tell your budget limit. Based on your needs and demand, the exhibition stand designers will come up with different proposals. After taking your final consent, exhibition stand builders will start constructing your booth. They will help in building an exhibition stall that is an exact replica of the proposed design. You can talk to the project manager and take regular updates.
Reputable booth contractors to consider when planning your exhibition stand:
- Exhibitus
- Headquarters: Atlanta, GA, USA
- Services: Custom and modular booth design, fabrication, and installation
- Experience: Over 25 years in the industry
- Notable clients: Coca-Cola, Delta Air Lines, Mercedes-Benz
- Website: https://www.exhibitus.com/
- Nimlok
- Headquarters: Niles, IL, USA
- Services: Custom and modular booth design, graphic design, and event management
- Experience: Over 50 years in the industry
- Notable clients: Canon, Pepsi, Xerox
- Website: https://www.nimlok.com/
- Skyline Exhibits
- Headquarters: St. Paul, MN, USA
- Services: Custom and modular booth design, event marketing, and trade show logistics
- Experience: Over 40 years in the industry
- Notable clients: 3M, General Electric, Microsoft
- Website: https://www.skyline.com/
- Access TCA
- Headquarters: Whitby, ON, Canada
- Services: Custom and modular booth design, fabrication, and event services
- Experience: Over 30 years in the industry
- Notable clients: LG, Samsung, Toyota
- Website: https://www.accesstca.com/
- Octanorm
- Headquarters: Filderstadt, Germany
- Services: Modular booth systems, custom design, and international exhibition services
- Experience: Over 50 years in the industry
- Notable clients: Audi, BMW, Siemens
- Website: https://www.octanorm.com/
- Nomadic Display
- Headquarters: Springfield, VA, USA
- Services: Custom and modular booth design, graphic production, and event management
- Experience: Over 45 years in the industry
- Notable clients: Cisco, HP, Oracle
- Website: https://www.nomadicdisplay.com/
- 2020 Exhibits
- Headquarters: Houston, TX, USA
- Services: Custom and modular booth design, fabrication, and event marketing
- Experience: Over 30 years in the industry
- Notable clients: Dell, ExxonMobil, Shell
- Website: https://www.2020exhibits.com/
Make A List Of Objectives
You should make a list of your main objectives so that you can convey your optimum message to your potential customers. All business owners participate in the exhibition and trade show with a certain aim and objective. There is one common objective of all business owners is spreading brand awareness and getting a high return on investment. Before starting designing your exhibition stand, you should make a complete list of your main objectives to participate in the trade show. This list will guide you throughout the exhibition stand designing and building process.
Display Right Graphic Design
The graphic designs form an integral part of the exhibition stand. Therefore, it is very important to pay attention to the graphic display of your exhibition stand. You should design the graphic display in such a way that it can convey your brand message to your potential customers. In your graphic display, you should consider the text size and style. Also, you should consider high pixels images for your graphic display.
Choose Right Colors For Your Booth
Colors of the exhibition stand also play a vital role in the booth designing process. Therefore, you should give high importance to the colors of your booth. It is recommended to choose your brand-related colors so that you can spread brand awareness and gain the trust of targeted customers.
Final Words
The process of choosing the right exhibition stand is very difficult. If you want to invest in the perfect exhibition stand that can help you in bringing a high return on investment, you should consider implementing the above-mentioned points. These tips and tricks will help you to get the right trade booth for your business.
