Reasons Why Travel Brochures Are Still A Good Idea

A decade ago, people believed that brochures were virtually useless. However, now they are used more than ever. This is because the internet can be unreliable and very impersonal. The following are some well-thought-out reasons why travel brochures, especially those with great brochure design, are still a good idea even today.

1) They Are Up To Date

Contrary to popular belief, modern travel brochures are far from outdated relics of the past. In fact, they often contain the most current and relevant information about destinations, attractions, and travel offerings. Travel companies and tourism boards regularly update their brochures to reflect the latest developments, ensuring that the content remains fresh and accurate.

This commitment to currency means that travelers can rely on brochures for up-to-the-minute details on new attractions, seasonal events, and special promotions. Moreover, the production cycle of brochures allows for careful fact-checking and quality control, often resulting in more reliable information than rapidly changing online sources.

By providing timely and trustworthy content, updated travel brochures serve as valuable resources for both travel planning and on-the-ground exploration, giving travelers confidence in the information they’re using to make decisions about their trips.

2) They Are More Personal

When someone needs a hotel, a flight or a holiday package, they often want a personal recommendation. Travel brochures offer impartial advice from somebody who has been there and done that, rather than an advertisement with the product’s best interests at heart.

If you’re looking for travel brochure design ideas and templates, Venngage is a good place to start. 

3) They Offer Timely Information

Travel brochures excel at providing timely and relevant information that can significantly enhance a traveler’s experience. Unlike static websites or outdated guidebooks, brochures are regularly updated to reflect current events, seasonal attractions, and limited-time offers. This timeliness is particularly valuable for travelers planning trips around specific festivals, exhibitions, or natural phenomena like cherry blossom seasons or wildlife migrations.

Brochures often highlight upcoming events, temporary exhibitions at museums, or special packages that might not be prominently featured in other media. Additionally, they frequently include practical, time-sensitive information such as operating hours, pricing changes, and new transportation options. This up-to-date content helps travelers make informed decisions and potentially discover unique experiences they might otherwise miss. By offering a snapshot of what’s currently happening at a destination, travel brochures serve as an invaluable tool for creating timely, well-planned, and memorable trips.

4) They Reflect Their Brand

Travel brochures serve as powerful brand ambassadors, offering a tangible representation of a company’s identity, values, and unique selling propositions. The carefully curated design elements, from color schemes to typography, work in harmony to create a distinct visual language that reinforces brand recognition. High-quality paper, stunning photography, and thoughtful layouts all contribute to a premium feel that reflects the company’s commitment to excellence. The tone and style of the written content further reinforce the brand’s personality, whether it’s luxury, adventure, eco-consciousness, or family-friendly experiences.

This cohesive presentation allows travel companies to differentiate themselves in a crowded market and create a lasting impression on potential customers. Moreover, brochures provide the space to tell a brand’s story in depth, sharing its history, mission, and unique approach to travel. This comprehensive brand experience is often difficult to replicate in fragmented digital interactions, making brochures an invaluable tool for building brand loyalty and trust. By holding a well-crafted brochure, travelers get a tangible sense of the experiences and values a company offers, helping to establish an emotional connection that can influence their travel decisions.

5) They Are Widely Available

One of the key strengths of travel brochures is their ubiquity and accessibility. These informative guides can be found in a wide array of locations, making them readily available to potential travelers at various stages of their journey. Tourist information centers, hotel lobbies, airports, travel agencies, and popular attractions all serve as distribution points for brochures, ensuring that travelers can easily access information about local destinations and experiences.

This widespread availability means that brochures can reach people who might not actively be searching for travel information online, potentially inspiring spontaneous trips or detours. Additionally, brochures are often available in multiple languages, catering to international visitors and breaking down language barriers. Their presence in physical locations also allows for strategic placement, targeting specific demographics or interests.

For instance, adventure travel brochures might be placed in outdoor equipment stores, while luxury travel options could be displayed in high-end hotels. This strategic distribution ensures that the right information reaches the right audience at the right time, making travel brochures an effective and accessible marketing tool for the tourism industry.

6) They Are Low Maintenance

Travel brochures offer a distinct advantage in their low maintenance requirements, making them an efficient and cost-effective marketing tool for businesses in the tourism industry. Once designed, printed, and distributed, brochures require minimal ongoing attention, unlike digital platforms that demand constant updates, monitoring, and technical support. This “set it and forget it” nature allows companies to focus their resources on other aspects of their operations while the brochures continue to work silently as passive marketing agents.

Their durability ensures they can remain in circulation for extended periods without degradation, providing consistent information to potential travelers over time. Additionally, brochures don’t rely on technology to function – there’s no need for internet connectivity, charged devices, or compatibility with various operating systems. This simplicity not only reduces the risk of technical issues but also makes brochures accessible to a wider audience, including those who may not be tech-savvy or have limited access to digital resources.

The low maintenance aspect of brochures also extends to the traveler’s experience; they’re easy to carry, don’t require updates or downloads, and can be referenced quickly without the need for passwords or navigating through multiple web pages. This hassle-free nature of travel brochures contributes significantly to their enduring popularity and effectiveness in the travel industry.

7) They Are Portable

The portability of travel brochures is a significant advantage that contributes to their enduring popularity in the digital age. These compact, lightweight guides are designed to be easily carried in a pocket, purse, or backpack, making them ideal companions for travelers on the go. Unlike digital devices that require charging or internet connectivity, brochures are always accessible, allowing travelers to quickly reference information about attractions, dining options, or transportation at any time, even in areas with poor network coverage.

Their physical nature means they can be easily shared among travel companions, facilitating group decision-making and planning. Brochures are also durable enough to withstand the rigors of travel, from crowded city streets to sandy beaches, without fear of damage from water, heat, or accidental drops. This resilience makes them particularly valuable for adventure travelers or those exploring off-the-beaten-path destinations where digital access might be limited. Furthermore, the ability to quickly flip through pages, mark interesting spots, or jot down notes directly on the brochure enhances its functionality as a planning tool.

8) They Are Confidential

In many cases, people do not want to share information online due to the risk of cybercrime or sharing it with somebody they do not know. In this way, travel brochures offer a level of discretion that a website cannot match. Brochures can be shared by hand and kept safely rather than being left open on a desk or laptop.

9) They Are Flexible

Just like their bi-fold or tri-fold brochure design counterparts, brochure templates can be printed out multiple times at a very high resolution. This is the perfect way to present an itinerary in much more detail without having to go through the hassle of printing off a huge amount of paper.

10) They Are Informative

Travel brochures are written in such a way that they inform readers, as opposed to inundating them with adverts and shiny distractions. This is why brochures can be trusted and held onto for longer periods of time. They are also designed to draw the reader in and keep them interested. As a result, people will spend more time reading them and listening to what the company has to say.

11) They Are Upfront

One of the most appreciated aspects of travel brochures is their upfront nature in presenting information. Unlike some digital platforms where important details can be buried in fine print or hidden behind multiple clicks, brochures typically offer clear, concise, and easily accessible information. Prices, package inclusions, terms and conditions, and important travel advisories are often prominently displayed, allowing potential travelers to make informed decisions without the frustration of unexpected surprises. This transparency builds trust between the travel provider and the customer, fostering a positive relationship from the outset.

Brochures also tend to present a more comprehensive overview of what’s on offer, from accommodation options to activities and dining experiences, all in one place. This upfront approach extends to visual representations as well, with brochures often featuring authentic photos that give a realistic preview of destinations and experiences.

By providing all necessary information in a straightforward manner, travel brochures empower consumers to make confident choices and set accurate expectations for their trips. This honesty and clarity not only enhance the planning process but also contribute to higher customer satisfaction, as travelers are more likely to find their experiences aligning with what was promised in the brochure.

12) They Are Cheap And Budget-Friendly

Travel brochures can be picked up for free or at highly competitive prices rather than hefty fees that people would have to pay online. Brochures are, therefore, loved by those on a budget who want all the information they need about a particular destination.

Aspect	Benefit
Production Costs	Bulk printing reduces per-unit cost.
Distribution	Can be strategically placed for free in high-traffic areas.
Longevity	Long shelf life means extended marketing impact.
No Ongoing Fees	Unlike digital ads, no recurring costs after initial production.
Targeted Marketing	Efficient reach to specific demographics without wasted spend.
Shared Usage	One brochure can inform multiple potential customers.
No Tech Requirements	No need for expensive digital infrastructure or maintenance.
DIY Design Options	Small businesses can create basic brochures in-house.
Reusability	Content can be repurposed for multiple marketing channels.
Cost-Effective Updates	Seasonal updates can be done with small print runs.
Measurable ROI	Easy to track effectiveness through unique codes or offers.
Low-Risk Investment	Minimal financial commitment for potentially high returns.

13) They Are Printed On Quality Paper

This is an area where many websites fall short, as the pages are often printed on substandard paper, which cannot be saved or shared easily. Travel brochure design templates are printed on high-quality paper, which gives them a longer life span and makes them easier to share.

14) People Love Them

Brochures themselves are a physical form of souvenir that people can collect, swap with friends, or reuse as scrap paper. In this way, they offer an easy-to-carry and visually attractive method for holidaymakers to plan and document their adventures and experiences.

Some Reviews

• “I love collecting travel brochures from places I dream of visiting. They’re like little windows into different worlds, and they keep me inspired between trips.” – Olivia S., Aspiring World Traveler
• “The eco-tourism brochure I picked up was printed on recycled paper and really showcased the destination’s commitment to sustainability. It aligned perfectly with my values and influenced my choice to book with them.” – David G., Eco-Conscious Traveler
• “During our group trip planning session, passing around brochures was so much more engaging than huddling over a laptop. It sparked great conversations and helped us all get excited about our upcoming adventure.” – Lisa F., Group Travel Organizer
• “As someone with limited internet access, having a comprehensive travel brochure was essential for planning my trip. It had all the information I needed in one place, saving me time and hassle.” – James T., Rural Resident
• “The brochure I picked up at a travel expo introduced me to a destination I’d never considered before. The beautiful layout and compelling content completely changed my travel plans – for the better!” – Natalie C., Spontaneous Traveler

15) They Are Customizable

Travel brochures are designed to be printed out on a large scale so that people can cut them up and share them easily. This is why they are perfect for printing on t-shirts or laminating onto maps.

FAQs

In Summary

Even though the internet has changed the way that people plan their holidays and book their trips, there are still benefits to receiving travel brochures. People who are planning their next trip for business, pleasure, or even both will find them invaluable in terms of advice, recommendations, and inspiration. As a result, it is safe to say that travel brochures will remain a success for many years to come.