The internet is a fantastic invention. Without it, we wouldn’t be able to communicate as quickly and easily as we can and we most certainly would have no chance of purchasing goods 24/7. All from the comfort of our own homes. By looking at available statistics, we can see an ever-increasing demand for online shopping opportunities. Accordingly, it comes as no surprise that discount code websites such as Promocodius continue to grow. Let’s take a deeper look at some of the available statistics about the use of promo codes from all over the world. 

Promo Codes Are Extremely Popular in The Czech Republic

The increasing demand for online shopping opportunities and promo codes is a global phenomenon. Just take a look at the statistics from the Czech Republic. This landlocked Central European country is well known for it’s beer festivals, as well as it’s historical and impressive capital Prague.

Do you know:

• High Online Shopping Penetration: According to Statista As of 2023, 72.5% of internet users in the Czech Republic made online purchases, reflecting a substantial adoption of e-commerce.
• Dominance of Domestic E-Shops: In 2023, 89.1% of Czech online shoppers placed orders with local online retailers, indicating a strong preference for domestic e-commerce platforms.
• Leading E-Commerce Platforms: Alza.cz leads the Czech e-commerce market with net sales of $1.17 billion in 2022, followed by Rohlik.cz with $317 million.
• Extensive E-Shop Presence: The Czech Republic hosts nearly 50,000 e-shops, underscoring the competitive and diverse online retail environment.
• E-Commerce Market Value: In 2023, the Czech e-commerce market was valued at €7.3 billion, highlighting its significant contribution to the national economy.

But did you also know that people use promo codes in the Czech Republic much more often than previously? The trend is clear: compared to a couple of years ago, Google searches for “slevové kódy”, meaning “discount codes”, are up by over 100%. Also interesting to note is the fact that the demand for discounts began to increase during the COVID-19 lockdowns. That leads us to our next fact. 

• Student Discounts: Students in the Czech Republic with a valid ISIC card can enjoy substantial discounts, particularly on large e-commerce platforms like Alza, where they can benefit from promotions not just on electronics but a wide range of products including books, cosmetics, and more. (Source: ISIC CZ (www.isic.cz)
• Online Shopping Discounts: Websites like slevovykuponnet offer various discounts on popular e-commerce sites in the Czech Republic, such as Allegro.cz and Alza.cz, indicating a culture of seeking out promo codes for online purchases.
• Promo Code Utilization: Czech Airlines provides promo codes for flights, suggesting that promo codes are utilized in the travel sector to attract customers by offering discounts on tickets, which is a common practice for competitive pricing in travel.
• Food Delivery Services: Wolt in the Czech Republic offers new users discounts like 100 Kč off the first order, showing the use of promo codes in food delivery as a strategy to engage new customers.
• Cultural Events: The use of promo codes extends to cultural events or special deals, like the “Make-up Days” promotion at Sephora, where a 20% discount was offered for purchases over 1200 Kč.
• General Online Discounts: There is a general trend in the Czech Republic, as highlighted by websites aggregating deals, indicating that online shopping often involves the use of promo codes for discounts, free shipping, or additional perks.

Training and Fast Food Promo Codes Are the Latest Crazes in Finland

Let’s move on from the Czech Republic to another European country. The Nordic country Finland, to be specific. This nation, perhaps most known for it’s incredible ice hockey talents, has definitely fallen in love with promotional codes, discounts and online shopping. So which promo codes in Finland are among the most popular ones? According to Promocodius, it’s actually those for the sports and training article store Stadium and for the fast food chain McDonald’s. One could definitely argue that it’s a bit contradictory. Perhaps the Finns realized after their trip to McDonald’s, that a good pair of weights, shorts and T-shirts were a good idea after all? 

Global Demand for Discount Codes Grew in the Aftermath of The Lockdowns

An interesting phenomenon took place around the months of April and May 2020. Global searches for discount codes grew by 20-25%. In other words, as the world was put into lockdown, people began to purchase goods online like never before. The consequence was clear: suddenly, as The New York Times put it, the world practically “ran out of everything”, as global shortages emerged. 

Speaking of a growing interest for discount codes, it’s also worth noticing how each year Black Friday manages to pique consumer interest for shopping. According to Google data, consumers are looking for “promo codes” 40-50% as often in November, as they do in March or April. The Black Friday shopping season is the ultimate time of the year for shopping enthusiasts and with promo codes the deals become even better. 

Consumers Demand Discounts on Clothing, Cosmetics and Household Appliances

It likely won’t come as a surprise to many, but statistics also show that consumers are primarily looking for discounts and promo codes for stores selling clothing, cosmetics and household appliances. These categories have always been popular among online shopping enthusiasts and the readily available promo codes have only served to increase the demand even further. 

So, who is even looking for these discounts? According to Promocodius, people between the ages of 18-44 account for almost 75% of all visitors on the site. Not too surprising, as the younger demographics seem to be into clothes, fashion and technology. 

All Eyes Are on the Entertainment Category

Let’s move on to the fifth and last fact about the global use of promo codes. It is expected that consumers will increasingly be looking for entertainment-related discounts in the future. It’s already evident now. Take for instance this year’s 32% growth in the entertainment discount code category in Ukraine, compared to the same time in 2020. According to Promocodius, users are increasingly looking for campaigns and discounts for online games, licensed bookmakers and casinos. 

As you can see, the demand for promo codes, exclusive campaigns and discounts is seemingly here to stay. So, why not take advantage of the rise in popularity and use a promo code yourself? After all, there is money to be saved. 

Mobile Apps Are Changing How We Use Promo Codes

The way people find and use promo codes has dramatically changed with the rise of mobile shopping apps. As someone who regularly helps online shoppers maximize their savings, I’ve noticed a significant shift in how discount codes are being discovered and applied. Many of my blog readers have shared their experiences with automated coupon-finding browser extensions and apps. One reader, a busy parent managing a household budget, reached out about how they saved over £300 in three months using a promo code scanning app during their weekly grocery shopping.

Traditional copy-and-paste promo codes are evolving into QR codes and app-specific discounts. Store apps now automatically apply the best available discount without requiring users to search for codes manually. This trend has been particularly beneficial for elderly shoppers – I recently guided a retirement community through setting up shopping apps with automatic promo code integration, helping them save both time and money. The technology has made it easier for everyone to access savings, regardless of their technical expertise.

FAQs

Here are a few tips to make the most of these offers when shopping, gaming or having fun online.

Go Around the Dynamic Pricing Issue

Dynamic pricing is a tactic where online sellers offer different prices according to the customer’s location, browsing patterns, purchase history and current demand for the product. This is common in the travel and accommodation markets. If you search for a service or good and get a different price at a later time, you may be a victim of dynamic pricing.

You can deal with this by clearing your browser’s history and cookies. Besides, log out of your social media accounts during your search by switching to incognito mode or using anonymizing software such as Tor. You should also choose localised sites rather than getting redirected to a high-priced market such as the USA.

Actively Check for Promotions

Always check for promotions, discounts, coupons and other offers when you go online. Most websites will display their discounts and other offers on the homepage to attract visitors to try them. Others will have a promotions page where they will list all the offers available to users. It is good to check any offers available before you do your shopping.

On the other hand, if you are on gaming, casino or entertainment platforms, you may want to check offers that are relevant to your intended games or the style of your gaming. For example, casinos may offer cash bonuses, free spins, chips to play live tables and real money offers to their customers. Pick an offer that meets your gaming or playing characteristics.

You may also check websites that compile offers, discounts and coupons from different platforms. This is a great place to compare offers available on sites without visiting every other site that offers the products that you need. On gaming platforms, you will find listings of online casinos offering a new no deposit bonus, welcome offers, free spins and other promotions. This is a good start.

Check the Validity Period of your Coupons and Offers

One unfortunate thing about bonuses and offers is that they have a limited validity period. You have to check if the offers you have just picked are valid, especially if you did not get them from the platform where you are going to use them. They always have a validity date in the information section.

On gaming platforms, the terms of the offer usually have a validity period within which you should have used the bonus while considering all the terms provided. Choose such bonuses only if you are confident that you will be able to meet the terms within the validity period.

Go through the Terms, Exclusions and Restrictions

Online platforms are unwilling to give discounts, promotions and bonuses while offering ultimate freedom for the user to do as they wish with it. There are usually such terms as the items where the bonus can apply, the minimum purchase amounts, the products that are excluded from the offer and instructions on how to apply the promotion.

Go through all the terms before applying for the offer. Otherwise, you may lose a chance to enjoy a significant amount off your purchase price or a boost on the entertainment site. Places like the casino will have the wagering terms, eligible titles, minimum deposit and location exclusions listed on the terms page.

Examine Different Offers

Most eCommerce platforms will not allow you to redeem more than one coupon at a time. If you are faced with different alternatives, check out the one that has the best value. These are platforms that have features that allow you to compare coupons and discounts for specific items.

On the other hand, if you are looking at the casino offers, check which bonuses can be applied to the games you wish to play. Determine if you are likely to make any significant win based on the amount provided and the wagering terms. Choose the one with the best value from the list and redeem it for the aforementioned games. In all cases, you can always use successive coupons and discounts after the initial one.

Stack Coupons Where Possible

There are cases where a selling platform offers its own coupons, and the manufacturer of the product has coupons that cover these items. This step gives you a chance to enjoy two coupons from different sources. It is a golden chance to lower your buying prices even further. However, before you stack, check if the eCommerce platform allows for the combination of coupons.

Stick to Your Shopping Lists

Most people get lost in the shopping craze when they find different coupons and discounts. Instead of saving money, they end up using it on items that they had not initially planned for. You have to stick to your shopping list to make any savings using bonuses and discounts.

Coupons, discounts, rebates, bonuses and promotions are great ways to save on your budget the next time you go shopping. With so many offers available, it is critical to ensure that you are getting the most out of them and maximising their value. Follow the tips above to pick and apply the best offers for your next shopping spree.