NOBULL is a Boston brand that makes training shoes, gym clothes, socks and bags, and lately a small line of protein and electrolyte drinks too. Most people know it for the gym shoes, the ones built for lifting and cross training, and you can buy all of it at nobullproject-com.
There are two offers on the store right now. New customers get 25% off a first order with WELCOME25. There’s also a sale section with markdowns on shoes and clothing, including Drive 2 and Journey 2 shoes at $99 until September 30. You can’t use both on the same item though, so which one you pick actually matters.
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WELCOME25 Works, But Read The Rules First
The code takes 25% off, and there’s no minimum spend. That’s nice, because a lot of first order codes make you hit $50 or $75 before they do anything. It only works for first time customers, it leaves out some items, and it won’t go on top of anything that’s already marked down. That last rule is the one that trips people up.
When I put it on a pair of $150 training shoes, the price under them dropped to $112.50. So $37.50 off, exactly what 25% should be. What I didn’t expect was a $5.98 shipping protection charge sitting in the cart that I never added, which pushed the subtotal to $118.48. More on that further down.
WELCOME25 Is Good Until December 31
WELCOME25 went live on June 8, 2026, and it runs until December 31, 2026. NOBULL’s own terms confirm the June 8 start, and they also say the offer can change or end early without notice.
- Code: WELCOME25.
- Discount: 25% off your first order.
- Starts: June 8, 2026.
- Expires: December 31, 2026.
That’s a long window compared with the $99 shoe sale, which ends September 30. So the code isn’t the one on a clock, the sale is.
Checkout View With WELCOME25 Applied
I tested the code on a $150 pair of training shoes to see what really happens at checkout. That’s exactly 25% off, and the code showed up right under the item the way it should. The one thing that surprised me was the shipping protection, which comes up again below.
Honestly, for a lot of people the code won’t be the best deal on the store this week. The sale section has:
- Drive 2 and Journey 2 shoes at $99, ending September 30.
- Markdowns of around 30% on other shoes and apparel.
- 30% off when you buy 2 or more apparel styles.
- New Markdowns and Last Chance sections for men and women.
Around 30% beats 25% every time. And since the code can’t stack on sale items, anything already marked down is cheaper at its sale price. A $150 shoe on sale comes to $105, while the code would only get it to $112.50. On a $130 pair of pants, it’s $91 on sale versus $97.50 with the code. The gap isn’t huge, but it always goes the same way.
If I were buying shoes this week, I’d look at the $99 Drive 2 and Journey 2 first. That’s a real price on shoes that usually sit at $150.
You Only Get One Shot At WELCOME25
This is easy to miss. WELCOME25 is for your first order only. So what happens if your first order is all sale items? The code does nothing on them, and after that order you’re not a first time customer anymore, so it’s gone.
If there’s something full price you want as well, maybe a new color that hasn’t been marked down, put it in that same first order. NOBULL’s terms say the code applies to eligible items. So the full price piece should still get its 25%, while the sale items keep their sale prices.
Shipping, And That Protection Charge
Free shipping starts at $99. Most shoes get there on their own, but one piece of apparel usually doesn’t.
The $5.98 shipping protection covers lost or stolen packages, which is fine. But NOBULL says you don’t get it back if you return the order. On a first order, when you’re not sure about sizing yet, I’d take it off before paying.
Other Discounts NOBULL Offers
Military, medical workers, first responders, teachers and students can get 20% off once they verify. There’s also a referral deal where your friend gets 25% off and you get $50. You can pay with HSA or FSA money through Truemed, which is pretty unusual for a shoe store. And the NOBULL Loyalty program adds member discounts and early access.
The $99 shoe sale ends September 30. WELCOME25 runs until December 31, so the sale is the one with the tighter deadline.