If you’re wondering how to sell your glass artworks, you’re not alone. As a glass artist, nothing is more rewarding than seeing your masterpieces being bought for a high price by your fans or art galleries.
Whether you plan to sell your artworks online or at art fairs, a lot of research and business planning needs to be done to earn your daily bread & butter and pay your bills on time.
In this article, we’ll talk about how you sell your glass artwork, so let’s scroll down and find out:-
Sell Glass Artworks Through Your Website
Selling your glass art pieces through your website has its set of advantages. You have complete control over how you want to list your products, price and add as many images as you want. Make sure the price is appropriate with regards to the cost of art glass supplies.
You can either hire a professional web designer and developer to design your eCommerce store from scratch or pick a WordPress template and customize the website yourself.
Whatever you choose, make sure your online store is easy to browse and the checkout process is hassle-free and safe.
Marketing in the Digital Age
The social media age is a boon for professional artists to sell artworks. The various social media platforms such as Instagram and Facebook let you promote and advertise your masterpieces to your target audience, such as those interested in fine art.
Considering the website traffic and qualified leads you receive, the cost of managing social media profiles is way less.
The key to the success of a social media strategy is to genuinely reach out to your prospective audience base, and don’t sell like a salesperson.
Instead, show who you are, what makes you unique, and what you do. Give a sneak peek of your style and method of creating stunning pieces from etched glass.
If your work centres around a community or geographic location, it makes sense to sell your artworks locally. Connect with local stores and art galleries to show your work. So, it doesn’t cost you to ask around. It would be even great if you find art galleries in local tourist areas.
What About Art Fairs?
Another way to sell your glass art pieces is by displaying them at art fairs. There are often fine art events happening around to attract customers. However, you need to know that they have a display fee.
Even if you don’t sell a lot of art pieces, you’ll make a genuine effort to promote your name as an artist. You need to have a booth set up to sell your glass artwork.
You may need stands, tablecloths, tables, backgrounds, along with payment processing capabilities.
In the end, to price your artwork, you must calculate the costs of creating the artwork. There is no dearth of art glass supplies online at a cost-effective price. It ensures that you continue to manufacture glass art and other creative masterpieces to sell and generate revenue.