Features You Need to Have On Your Business Website in 2023

If you’re a business selling products or services, your website can play a crucial role in increasing your sales. People rely on buying things online because it’s convenient and straightforward. 

However, if your web page doesn’t have user-friendly features, your potential customers will likely use another competitor’s website. If visitors are unable to find what they’re looking for on your website, they are likely to look elsewhere . 

What does this tell us – you must take steps to provide the best user experience to your customers. 

Not only will this help drive more traffic on your website, but also potentially build a loyal/returning customer base. That said, discerning how to optimise your website with the number of options you have today can be overwhelming.

To help you out, we’ve created a list of things you need to have on your business website in 2023. These features will aid you increase your conversion rate and improve the overall quality of your website. 

Let’s get started! 

1. Domain Name

A domain name is the URL of your website, and it appears in the navigation bar. You need to make sure that you have a domain name that’s easy to spell. It’ll ensure that visitors can find your website without any trouble. 

If your domain name is taken, try getting creative with it. While you consider this step while starting your website, don’t hesitate to change your domain name if you get something better. 

2. Descriptions

Descriptions play a crucial role in explaining to customers your products and services. However, they also have an underlying purpose. You can use these descriptions for Search Engine Optimisation which means it can get your website discovered on Google. 

Therefore, if you’re a business in or around Northampton, we highly recommend hiring a local SEO agency to work with you on your descriptions. They can assist you in finding the right balance between providing the right information and website optimisation to rank better on search engines. 

3.  Search Bar

You need a search bar for your website if you’re selling multiple products or services. People will come to your website knowing what they want, and the search bar is the best way to take them to the right page quickly.

It gives more freedom and convenience to visitors, helping them purchase products on your website with ease. The search bar provides a better customer experience and helps in increasing your sales. 

It also works wonders with your website navigation as visitors don’t have to beat around the bush to find what they are looking for. 

4. High-Quality Images

High-quality images play a crucial role in displaying the quality of your website. For instance, if you have low-quality pictures of your products on your site, it leaves a wrong impression, and they’re less likely to buy anything. 

Therefore, we recommend hiring a professional photographer to take care of the service or product pictures you post on your website. Visitors will learn more about your products and services as it’s easier to comprehend a visual than a chunk of text. 

5. Internal Links 

The purpose of your website isn’t only to get people to your website; you should also be able to take them to different pages. It not only helps increase your on-site time but also  leaves a better impression on visitors. 

If you leave relevant links to other products and services on different pages, users may buy more products from your website. However, avoid spamming internal links everywhere on the page, as it will have the opposite effect and drive people away from your website. 

6. Testimonials

We recommend including the positive things people have said about your company on the homepage. You can get these testimonials on review sites and choose the ones you like on the page. 

If you can’t find reviews, you can personally reach out to customers  and ask them if they can talk about something good about your company. It’ll leave a good impression on people, especially if it’s from someone they know. 

7. Contact Information

Giving your contact information is one of the most crucial features you can provide to your website. It gives customers the ability to give feedback or book meetings with your company. It also gives visitors a sense of involvement, a way to ‘get in touch’ if need be with you and by extension, your business. 

You can also use it to provide support to customers who are experiencing issues with your product or service. You can add a contact form that gathers an visitor’s information and lets them ask questions or voice their concerns. 

To Sum Up 

While there are various features you can add to your website, these are the ones that are absolutely crucial to your webpage. Additionally, it helps bring more traffic to your website and leaves a good impression among customers.

While adding features to your website, think about how it can improve the experience of your visitors. They will appreciate the effort you put in to make shopping or browsing convenient. 

It’ll help you gain more sales and take your business to new heights. 


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